Digital marketing strategy
Campaigns, content calendars and ads for retainer clients.
Shakar LatifExperience Strategist
Open to new projectsSocial Media StrategyDigital MarketingCX & UX Design
Strategy first, content second. Social media and marketing for brands across Kurdistan and Iraq.
ScrollErbil, Iraq
I build social media and digital marketing strategies where every post has a reason.
I lead digital strategy at ThatOne Agency and manage marketing for Karrada Group in Erbil and Sulaymaniyah. I also run the CX department I founded at Metrik Studios.
Social media & digital marketingStrategy, content calendars, scripts, Meta ads, reports.
CX & UX designResearch, journeys, product UI.
0+Companies
0+Brands
0TV commercials
0CX department, built from zero
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Marketing, Erbil & Sulaymaniyah
Managing the brand’s marketing across both cities.
CX department
Research, journeys and strategy for clients across Iraq.
Digital Marketing Strategist
ThatOne Agency
Full-timeCustomer Experience Design Manager
Metrik Studios
Part-time, remoteDigital Marketing Specialist
grei Agency
Project basedContent Creator & Script Writer
FKR Agency
Project basedContent Creator
Diwaxan
FreelanceGraphic Designer
Saaba Communications
Part-time, remoteUX/UI Designer
ZUU Delivery
Full-timeSummer Intern
Job Studio
InternshipSocial media strategy
Brand auditsCompetitor researchContent pillarsContent calendars
Digital marketing
Meta adsCampaign planningClient managementMonthly reports
Content
ScriptsTVC conceptsReelsKurdish & English copy
CX & UX design
ResearchPersonasJourney mapsDesign systems
Marketing
Meta Ads ManagerSheets & Excel
Design
FigmaPhotoshopIllustratorCanva
Languages
KurdishEnglishTurkish
Karrada Group
ThatOne Agency
Diwaxan
I don’t jump onto Pinterest.
First, I study the brand.
Then, its competitors.
Then, I set the strategy.
Once it’s approved, it becomes the content calendar.
Nothing is random.
01
Discovery
Brand, audience, competitors.
02
Strategy
Pillars, tone, channels. Approved before anything is made.
03
Execution
Content calendar, production, ads, reports.
Social mediaContent
01Hausbrandt
An Italian coffee brand, speaking Kurdish. Content ideas, copy and scripts for posts and reels.
Read the case study
Social mediaScripts
02Barn’s
Summer drinks, new branches and a drive-thru launch. Short, sharp content with a reason to stop by.
Read the case study
ReelsContent structure
03Diwaxan A
Content structure and reels for client ads on Diwaxan’s official page.
TVCScriptwriting
04Four TV commercials
Scripts and content for Coffella, VIP, Mahmood Rice and Do Ghazal Tea.
Read the case study
Watch on YouTubeCXMetrik Studios
05Customer experience, from zero
Founded the CX department and ran one of the first B2B CX projects in Iraq. Plus marketing strategy for Bab Alagha, Moodon and Isnad.
CXCustomer
Experience
VANILLYBab AlaghaMoodonIsnad
UX/UIDesign system
06ZUU Delivery
Research, tokens and a full Figma design system. AI screens, dashboards, invoices and wallet.
UX/UIZUU
Delivery
Design tokensDashboardsWalletInvoices
Go on, drag things around.
Coffella TVC
Nothing is random.
VIP TVC
Strategy first, content second.
On set
Karrada Group
Marketing for Erbil and Sulaymaniyah
MarketingCattuchino & Adela
Brand strategy, visuals and social media
Brand managementBab Alagha
A month of nostalgia content in Iraqi dialect
Content planTecno POVA 8 Pro 5G
Launch video concepts and storyboards
CampaignAmanPay
Bilingual marketing strategy for a digital wallet
StrategyGrand Millennium
VVIP dining menu and service direction
CX1Servant leadership
2Room to grow
3Employee voice